GoAdServer now supports direct postbacks to Meta (Facebook Ads).
This means you can send conversions from your campaigns back to Meta, allowing better attribution and automatic optimization of your ads.

By setting up Meta postbacks in GoAdServer, you close the loop between traffic, conversions, and campaign optimization.
This allows you to run smarter, data-driven campaigns on Facebook/Instagram, maximizing ROI.

How the Flow Works in GoAdServer with Meta Ads

User clicks an ad on Meta (FB/IG).

Meta automatically adds the parameter fbclid=XXXXX to every outbound URL.

That fbclid is a unique click identifier.

Traffic lands in GoAdServer.

GAS captures the fbclid from the URL.

It saves this value in the publisher’s stats as ClickID.

Visitor is redirected to the advertiser.

GAS forwards the user to the advertiser’s landing page.

If the advertiser has implemented the conversion callback to GAS, then when a conversion happens → GAS receives the event.

Conversion is logged in GoAdServer.

GAS records the conversion.

If the campaign is CPA/CPL/CPI, GAS also calculates the publisher’s earnings.

Optional: Postback to Publisher.

Just like before, if the publisher configured their own endpoint, GAS can send them the conversion details.

New: Postback directly to Meta Ads.

If the publisher sets up a postback of type “Meta” in GAS, they need to provide:

• Pixel ID
• Access Token
• GAS will then call Meta’s API with:
• pixel_id=XXXX
• access_token=YYYY
• event_name=Purchase (or relevant event)
• event_id=fbclid (captured click ID)

Meta receives the conversion event, attributes it back to the correct campaign, and uses it for optimization & reporting.

Tutorial: Setting up Meta/Facebook Postback in GoAdServer

Step 1: Go to Websites Settings

• Log in to your GoAdServer Admin Panel.
• Navigate to Publishing → Websites menu.
• Locate the website where you want to enable tracking.

Click the ✏️ Edit (pencil) icon to open the website settings.

Step 2: Enable Conversion Tracking

• Scroll down to the Reporting Options section.
• Switch ON the toggle for Report Conversions.
• This ensures GoAdServer will log conversion events.

Step 3: Configure Postback Type

• Under the Postback settings section:
• Select Postback Type → Meta/Facebook.
• Choose the Event Name you want to report (e.g., Lead, Purchase, etc.).

Step 4: Add Meta Credentials

• Enter your Pixel ID (from Meta Business Manager → Events Manager).
• Enter your Access Token (generated from Business Settings → System Users).
•  Both values are required for GoAdServer to successfully push conversions to Meta.

Benefits of Using Meta Postback in GoAdServer

🔗 Accurate attribution: Conversions are tied directly to the correct Meta campaign via fbclid.
⚡ Faster optimization: Meta’s algorithm gets real-time feedback, improving delivery.
🧩 Seamless integration: No need for third-party trackers, GAS handles the postback.
💰 Supports CPA/CPL/CPI payout models, ensuring publishers and advertisers are correctly credited.