Dynamic Parameters (Tokens) are a useful tool for optimizing the effectiveness of advertising campaigns and maximizing return on investment (ROI). By using real-time data to personalize ads, engagement levels, click-through rates, and conversions can be improved, resulting in a more effective campaign and higher ROI.

We support the following URL dynamic parameters (replacement tokens):

{tracking} – Tracking parameter used to follow clicks/users.
{campaignid} – Unique ID of the campaign.
{adid} – Unique ID of the ad.
{country} – Country code of the visitor.
{domainid} – ID of the domain where the ad was served.
{pid} – Publisher ID.
{spaceid} – Ad space/placement ID.
{timestamp} – Exact date and time of the click.
{creative_pool_adid} – Ad ID inside the creative pool.
{creative_pool_id} – Creative pool ID used in rotation.
{urlpool_adid} – Ad ID inside the URL pool.
{urlpool_id} – URL pool ID used in rotation.
{ispid} – Visitor’s ISP ID.
{headline} – Ad headline text.
{device_type} – Device category (mobile, desktop, tablet).
{position} – Position of the ad on the page.
{paid} – Click cost (amount paid).
{keywords} – Keywords that triggered the ad.
{ipnum} – IP address in numeric format.
{ip} – Visitor’s IP address.
{uvid} – Unique visitor ID used for tracking.
{lang} – Browser or user language.
{campaign_name} – Name of the campaign.
{ad_title} – Title of the ad creative.
{subid} – SubID passed by the publisher.
{country_name} – Full name of the visitor’s country.
{region_name} – Visitor’s region/state.
{city_name} – Visitor’s city.
{os_type_name} – OS type (mobile OS, desktop OS, etc.).
{os_name} – Full name of the operating system.
{device_name} – Device name/model.
{bansize} – Banner size used.

Example usage: Landing page url: https://domain.com/page.php?country={country}&campaign={campaignid}