GoAdServer (GAS) allows publishers and mediabuyers to manage campaigns with full control and flexibility. One of its key features is the ability to create and prioritize Direct Deals — pre-negotiated campaigns that bypass auctions and guarantee delivery under specific terms.

In this tutorial, you’ll learn how to create a Direct Deal in GAS step by stept.

Go to: Publishing > Direct Deals > Create New Campaign

Step 1: Select Website and Adspace

• Choose the Website and the Adspace where the Direct Deal will be applied.
• Once selected, click the “Create” button to start setting up your new Direct Deal.

If you need help adding a Website, take a look at this guide: How to Add a Website?

If you need more details about creating an Adzone, take a look at this guide: How to create Adzones?

Step 2: Direct Deal Settings

Direct Deal Setup Panel – Field Overview

Name your campaign

• Required. Enter a clear and descriptive name for your Direct Deal (e.g., “Summer Promo – Homepage Banner”).

Period

• Define the start and end dates of the campaign. This sets the time range in which the Direct Deal will be active.

Campaign Type

• Select the type of Direct Deal you want to create (e.g., Exclusive, Capped, Remnant, etc.).
• This determines how the deal behaves and competes with other campaigns.

Choose your tags (optional)

• Add tags to organize or categorize your campaign. Useful for filtering and reporting.

Countries

• Choose one or more countries where the campaign should be active. You can also select “All Countries”.

Select Device Type

• Choose which device types the campaign will run on (e.g., All, Mobile only, Desktop only).

CPM for Statistics

• This field is used for reporting purposes only. It does not affect delivery but helps in estimating campaign value in analytics.

Use Alternative Company Info for About Display (optional)

• Enable this toggle if you want to show a different company name or branding in the ad’s “About” section.

Step 3: Creative Settings

Click “NEW ADD”

Step-by-Step Instructions:

Name Your Creative

• Enter a name for your creative. This is for internal use to help identify the creative later.

Select Ad Size

• Choose the appropriate ad size from the dropdown (e.g., 300×250). This should match the ad space selected earlier.

Choose Creative Type

From the dropdown, select how you want to upload or insert your creative. GAS supports multiple options:

• Upload a creative: Upload an image or file directly.
• iFrame URL: Provide a URL that loads the creative via iframe.
• Use HTML Code: Paste the full HTML for the ad (e.g., if it’s a banner with embedded tracking).
• Use Creative Pool: Select from pre-uploaded creatives in your pool.
• Hot-Link Image File: Use an external image URL + custom destination url.
• Hot-Link Video File: Use an external video URL + custom destination url.
• Hot-Link Iframe: Use a specific hotlinked iframe option + custom destination url.

Set the Destination URL

• If required, enter the click destination URL for the creative. This is where users will be redirected upon clicking the ad.

Use Available Macros (Optional)

• If needed, you can use available macros (e.g., {tracking}, {campaignid}) in the destination URL for dynamic tracking and reporting.

Click Save

• After filling in the required fields and selecting/uploading your creative, click SAVE to finalize the creative setup.

Step 4: Get the Adspace Code and Place It on Your Website

After saving your creative, the final step is to implement the Direct Deal on your site.

Locate the Adspace Code

• Go to the Publishing > Adspaces section in GAS, find the Adspace you selected for the Direct Deal, and edit it to view its code.

Copy the Code

• The code will be displayed in the “Ad zone code” field. Usually be and iframe code. Copy it.

Paste It into Your Website

• Insert the code into the HTML of your website where you want the Direct Deal ad to appear.
• This could be in the header, sidebar, or within specific pages — anywhere the ad should display.
• Once the code is embedded, the Direct Deal campaign will begin serving impressions according to the schedule and targeting you’ve configured.

 

Alternative Method: Create a Direct Deal from the Adzone Panel
As an alternative to creating a Direct Deal from the main dashboard, you can also initiate it directly from the adzone you plan to use:

Navigate to Publishing > Adzones

• In the main menu, go to the Publishing section and select Adzones.

Locate the Target Adzone

• Find the adzone you want to assign to the Direct Deal.

Click the Plus (+) Icon

• On the right side of the adzone entry, click the + icon to create the Direct Deal.

This shortcut will pre-select the adzone for you, saving time and reducing errors during setup. You can then proceed to configure your campaign details just as you would in the standard workflow.