GoAdServer (GAS) allows publishers and media buyers to fully manage and control Direct Deals with ease. Through the platform, you can create custom deals with fixed pricing, delivery rules, and priority handling—ensuring your most important advertisers get the visibility they’ve paid for.
Whether you’re setting up exclusive campaigns, applying impression caps, or sharing traffic based on percentage, GoAdServer provides the flexibility to support a wide range of monetization strategies.
For a detailed overview of the available options, see our guide on Types of Direct Deals supported by GAS.
Need help setting up a Direct Deal? Follow our step-by-step How to Create a Direct Deal Guide to get started.
What are Direct Deals?
A Direct Deal is an agreement between an advertiser and a publisher to deliver ads under specific conditions, without using real-time bidding (RTB) or auction-based systems. It’s a pre-negotiated deal where both parties agree on the price (usually a fixed CPM), ad placement, targeting, and duration.
GoAdServer gives these deals highest priority in the ad selection process, meaning that Direct Deals are evaluated before any other campaigns, such as Whitelisted (WL), RON, or RTB campaigns.
What Are Direct Deals Used For?
Direct Deals are useful in the following situations:
- Guaranteed Ad Delivery: They ensure that ads are served exactly as agreed, without competing against others in an auction.
- Fixed Pricing: Advertisers and publishers agree on a set CPM, providing price stability.
- Exclusive Placements: Perfect for high-priority or premium ad spots, like homepage takeovers or banner ads.
- Brand Safety: With Direct Deals, publishers have full control over the ad content, minimizing risks for the advertiser.
- Stable Relationships: Direct Deals help build long-term, reliable partnerships between publishers and advertisers.
Key Benefits of Direct Deals:
- Priority Delivery: Direct Deals are selected first in the ad rotation.
- No Auction: They avoid the uncertainty of bidding wars, ensuring predictable delivery.
- Price Stability: The CPM rate is agreed upon in advance, so there’s no fluctuation.
- Full Control: Publishers and advertisers can control exactly when and where ads are shown.